Following our previous development of the Andrea Ubhi identity, we were asked to examine the development and design of the Andrea Ubhi website.
As part of this, we focused on the importance of outcome and customer experience as the primary information drivers. We also continued communicating customer satisfaction and experience alongside professional reassurance and procedural explanations.
As before, using our keywords friendly, confident, reassuring, and informative, the priority is to be client-friendly and think about what process or reasons they may have for visiting the AU website.
Also, after ensuring people feel comfortable about expectations, an important driver is to create ample opportunity for customers to sign up for their initial consultation.
Yasar Halim Supermarkets are owned and run by a Turkish Cypriot family that have several mediterranean style supermarkets in north London.
FCC were approached by Barber Design to refresh their current identity, retail image, communications and environmental messaging to better communicate their mediterranean heritage and product range to their demanding and sophisticated modern customer.
Environmetal concept and branding for a new convenience store offer by regionally known retailer Coco Cart. secured a prime location in the newly developed Bengaluru International Airport.
FCC were commissioned by Barber Design to help win the tender and then develop the new concept for the Coco Cart Airport Retail offer at Bengaluru's new Terminal 2 Kempegowda International Airport. The new identity was created in English and the local Kannada dialect.
Following on from the success of Merlot Madness, Res Fortes wine maker Moritz Bak was looking at producing an uncomplicated and unpretentious, single-grape variety white to contrast with its older sibling Merlot Madness. The result is this easy-to-drink, summery, unoaked chardonnay.
FCC was commissioned to design the next in a family of labels for Res Fortes' entry-level wine range.
Virtual Mail Room deliver smarter communications through automation and system optimisation leading to resource requirements reduction and improved response rates, making life easier for businesses who need to send invoices, statements, letters or other official correspondence on a frequent basis.
Virtual Mail Room had built a world-class platform to deliver on their promise of improved productivity, money savings and streamlined process, however aesthetically did not look like the tech savvy modern operator that they are.
FCC were approached to design a new identity, and simple website built in HTML/CSS as there was a genuine concern around client project security and the risk of security breaches/hacks. A mini set of brand guidelines was also produced.
we love Ts.
Frankly Limited is a personal side hussle I set up with a friend during lockdown. We were able to utilise our expert skills in marketing, sales, brand and design to create the Frankly Limited brandscape. Everything you see was created by us...
Frankly Limited design, limited edition, eco-friendly Ts that you’ll love to wear and collect.
all our Ts are organic cotton, with a manufacturing carbon zero footprint. printed grey on black, using water-based inks. we hand-number each one, and they all come with an eco bag-for-life and signed/numbered authentication certificate. All the packaging is recycled and recyclable, even our branded tape is compostable.
made awesome in south london.
or follow us on instagram: franklylimited
Commissioned by retail brand strategy agency Co. Consultancy, ferguson creative was asked to rebrand maib, the largest commercial bank in Moldova. The new brand was applied throughout their business in both English and Moldovan and a comprehensive brand guidelines was also created that included: identity do's and dont's, external/internal environmental signage, uniforms and promotional collateral.
Working with Barber Design, we were commissioned to create a new identity and supporting collateral for Andrea Ubhi Dentistry. As part of this, we also refreshed her proposition statement and developed a descriptor to sit with the new identity. We created linear and stacked identity variations with a simple set of user guidelines.
Following on from our initial commission we are now working on environmental graphics and website development.
Commissioned by retail brand strategy agency Co. Consultancy, ferguson creative created environmental graphic & signage solutions for the new yelo bank identity for application across multiple client-facing environments and collateral.
Vision Building, a start-up business that sells building technology that aids building and building users’ safety, commissioned ferguson creative to design and develop their launch website.
From the Founder that brought you Award Winning BBQ at Bodean’s, Gerry’s Hot Subs is an online food delivery offer.
ferguson creative designed the identity and visual collateral used on social media and product delivery.
In addition, we also created an identity & collateral for a sibling offer called Lil’ Jake’s, a jumbo portion burger brand.
ferguson creative, in collaboration with Barber Design, were hired by the UK based, online fashion retailer, SIKSILK to review their current brand expression. Areas of interest included: the written word, identity, branded assets and online communications. The brief was to create a more cohesive, consistent and easily implemented visual brand and brand guidelines before further global expansion, sponsorship deals, and physical retail.
Outcomes included creating a unique SIKSILK logotype that can now be protected internationally, the development of Brand Story & Tone of Voice documents and Brand and Social Media Guidelines (physical & digital).
As part of this process, we created an online brand portal called ‘SIKSILK DNA’ which allows graded and password-protected access to all the brand assets, guidelines, photography, press releases, promotional and marketing materials for each season drop.
We are currently working on SIKSILKS ‘clicks to bricks (back to clicks)’ offer by developing stand-alone stores, store-in-store & concession offers.
In 2021, it will be 40 years since The Change Foundation began it’s important work after the Brixton riots in South London.
To celebrate this significant anniversary, The Change Foundation has organised multiple fund and awareness raising campaigns.
To aid this activity ferguson creative were commissioned to design a margue that would sit comfortably alongside The Change Foundation square logo, whilst also being bold and confident.
The new id is being rolled out across the year on all communication materials, including, print, digital and environmental.
Chase & Partners and ferguson creative have been working together since 2003, creating and evolving communication collateral.
As part of this, ferguson creative were commissioned to act as editor & designer for the Chase & Partners 25th Anniversary Retail Report.
The brief was to produce a document that would sit comfortably within the existing digital Spring Report aesthetic whilst also being a more comprehensive overview of their history and achievments. It also had to work across both both print and digital.
“Traveller” winemaker, Moritz Bak, spent four years exploring the globe whilst making wine in some of the world’s top wine regions. His passion for winemaking only just surpasses his fondness for mountains.
This set of 6 hand drawn ice picks express Moritz’s affection for climbing, it’s history and traditional wine making with a contemporary outlook.
Street Elite offers intensive support to those often living on the edge of gangs and criminality, helping them to gain the confidence, qualifications and self-esteem needed to get a job or go on to further and higher education.
This year Street Elite celebrates it’s 10th birthday with a new anniversary monogram, monogram and logotype designed by Ferguson Creative.
Brave is a limited vintage Cotes du Roussillon Village from 2017. The 100% Grenache Noir grapes were picked from 120 year old vines and aged for two years in 3 year old barrels.
The wine maker, Moritz Bak, wanted a label that was hand crafted but moderm, just like this wine. Moritz also wanted it to reflect the rough terrain and view across the valley, from the parcel the grapes were grown and picked, towards the Pyrenees Orientals.
The Change Foundation's focus for this years Impact Report is primarliy on the measured change their youth led programmes & coach mentor training has on each programme cohort.
The document also has a focus on the vitality and innovative thinking behind The Change Foundations programmes that target young men at risk of becoming involved in crime and gangs, young women who lack the networks of support to fulfil their potential and young people with a learning disability who have trouble making the first step in paid work and a fulfilling career.
When award winning wine maker Moritz Bak asked us to create a new website for his Res Fortes winery, we were of course delighted!
The starting point was to commission a wordsmith to get the tone of voice correct across the whole website, followed by multiple visits to the winery itself to get a sense of place and photograph areas of importance.
The final website not only tells the story of Moritz’s wine journey, and why he chose the region but also the processes he uses to make his wine.
So having convinced everyone of his passion and skill to make great wine, all you want is to try some, which of course you can via the Res Fortes online wineshop.
Enjoy
www.resfortes.com
Made by the award winning wine maker Moritz Bak at Res Fortes, Merlot Madness is ironically inspired by the merlot hating character of Miles Raymond from Academy Award winning film ‘Sideways’.
The label was created as a hand cut stencil which was then hand sprayed by me, in the winery, in fact every aspect of this project was hand done, from the bottling, stencilling, black wax top, rear label application and packing.
As Moritz says himself…
“Unlike the Academy Award winning film ‘Sideways’, we have always loved merlot’s full fruit flavour, soft tannins and easy drinkability. So we are excited to bring you our own 100% merlot. Super fun to make, enjoy drinking it.”
Commissioned by retail brand strategy agency Co. Consultancy, ferguson creative was asked to rebrand Archi, the leading property developer in Georgia. The new brand was applied throughout their business in both English and Georgian and a comprehensive brand guidelines created that included: identity do's and dont's, external/internal environmental signage, website, marketing, vehicles, uniforms and promotional collateral.
Les Trois Amis is the latest joint project between award winning wine maker Moritz Bak and The Wine Tasting Shop, based in Balham.
The brief was to create something simple and elegant that reflected the collaborative nature of the wine making with the Pyrénées-Orientals where the grapes are grown.
The resultant illustration shows the main growing and ridge lines along the valley and Pyrénées-Orientals from one of Moritz’s vineyard parcels, simplified to three lines.
If you want to know more about The Wine Tasting Shop and what they get up to just click here: www.http://thewinetastingshop.co.uk
TBIBank is one of Bulgaria’s most popular banks and is focused on implementing a new strategy to become the leading Bulgarian digital bank. As part of this they commissioned retail brand strategy agency Co. Consultancy to review their current brand identity. ferguson creative was approached by Co. Consultancy to communicate and deliver the brand review and implement recommendations.
As a result, the new brand was applied across multiple channels, in both English and Bulgarian. A comprehensive brand guidelines was also created that included: identity do's and dont's, offer/sector iconography, external/internal environmental signage, marketing, uniforms and promotional collateral.
Flemingo Duty Free, sense of place, environmental graphics at Macau International Airport, China; Chhatrapati Shivaji Maharaj International Airport, Mumbai; Bandaranaike International Airport, Colombo & Bandaranaike International Airport, Sri Lanka.
ferguson creative, working with the Barber Design interiors team, designed content and created full signage tender packs for each airport.
www.barberdesign.co.uk
The Change Foundation's focus for this years Impact Report is on youth led programmes and the importance of the coach mentor role. They both ensure the focus, vitality and innovative thinking behind The Change Foundations programmes that target young men at risk of becoming involved in crime and gangs, young women who lack the networks of support to fulfil their potential and young people with a learning disability who have trouble making the first step in paid work and a fulfilling career.
A new retail concept for a greetings card retailer in Lagos, Nigeria. ferguson creative was approached by Barber Design to develop the existing Anoela identity into a compelling and memorable retail experience.
Working across environment, packaging and staff uniform, ferguson creative created a set of retail brand guidelines suitable for remote implementation.
Apartment 51 is a new department store and online retailer in Dubai specialising in 20th / 21st century luxury homeware and furniture.
ferguson creative worked with Barber Design to further develop the identity, create patterns for use across multiple collateral within store, packaging and online / print based advertising templates. A set of user guidelines for colours, fonts, patterns and advertising was also created.
www.barberdesign.co.uk
Team Habana is a programme for aspiring young leaders aged 16 – 21 in deprived communities (UK & South Africa) in need of an opportunity to help them discover their leadership potential through the power of rugby. These young people are provided with a one year extraordinary experience of training, mentoring and skills development and return to their communities equipped to act as a beacon of hope to other young people by sharing their knowledge and experiences of Team Habana.
Following ferguson creative’s Year One impact report, ferguson creative were approached to create the Team Habana Year Two impact report.
Since designing the Chase & Partners identity in 2003, ferguson creative has continued to manage and update their identity and communications. As part of this process ferguson creative has just created their new website and is now currently working on their 25th anniversary Retail Report. As well as the above ferguson creative have been responsible for the design of annual reports, exhibitions, brochures, advertising and promotional materials.
Commissioned by retail brand strategy agency Co-Consultancy, ferguson creative rebranded Georgian pharmacy & health store chain PSP. The new brand was applied throughout the store and a comprehensive brand guidelines created that included: identity do's and dont's, external/internal environmental and departmental signage, website, marketing, vehicles, uniforms and promotional collateral.
After a few months of anticipated wait, The Wine Tasting Shop Rosé has arrived!
Following the very successful collaboration with Moritz Bak from Res Fortes, a winery based in the Roussillon area in the South of France (they had previously produced Macabeu, Number One Barrel and AKA 5 Barrels), they decided to make a rosé. And very nice it is too.
FCC was again asked to design a label that would sit alongside the previous set of labels produced.
It all started in 2016 when FCC were asked by Julia & Manu, the owners of a boutique wine retailer called, The Wine Tasting Shop, to design a label for their own first vintage (working with Moritz from Res Fortes, a winery based in the Roussillon area in the South of France). The result was a simple and elegant label for a simple and elegant white wine called Macabeu.
It proved so successful they decided that they would follow up in 2017 with not only a new vintage of Macabeu, but two reds and a rosé. Once again Julia & Manu asked FCC if they would create a set of labels to compliment the original Macabeu.
The resultant labels are for Number One Barrel (only one barrel of wine made) and AKA 5 Barrels (guess what... 5 barrels made). The Rosé is expected for the start of May 2017... so watch this space.
If you want to know more about The Wine Tasting Shop and what they get up to just click here: www.http://thewinetastingshop.co.uk
Commissioned by Barber Design, ferguson creative created departmental and point of purchase signage as well as take away food labeling & packaging for the RSPB Sherwood Forest visitor centre shop and café.
www.barberdesign.co.uk
Steam Punk was the exciting theme for this international charities primary UK fund raising event at London’s Saatchi Gallery. As well as the more traditional invitations, animated gifs & banners, ferguson creative collaborated with Givergy & Butch Aunty to create a bespoke digital donation interface which linked to a live, steam punk inspired, wall mapping sequence designed to push key messages, announce significant donations and totals throughout the evening.
As part of this there was also a pre launch event at wework Moorgate, which had a more contemporary feel to the event collateral.
Global Fund for Children invests and partners in grassroots organizations around the world to help children and youth reach their full potential, advance their rights and to help build a world where all children and youth are safe, strong and valued.
DABORACONWAY are a family owned estate agency and private sector leasing specialist based in north east London.
Following a comprehensive review, ferguson creative created a strategy which sought to reposition and clarify the DABORACONWAY offer with a view to better customer awareness and increasing sales opportunities.
This resulted in a new identity, brand descriptor, customer focused marketing / awareness campaigns, a new web site and environmental collateral.
DABORACONWAY has now established itself locally as one of the ‘go to’ agencies.
Compare yacht and boat transport prices, insurance, qualifications, feedback, experience… then compare your savings!
ferguson creative was approached to create a memorable identity and brand guidelines for this new entry into the online price comparison genre. Boat Movers Compared was the idea of the owner of an already established yacht delivery company (Front Row Marine). His experience of working within the sector told him that clients had little access to choice or even sailing credentials when trying to find a suitable boat moving company... and so he created the worlds first online boat delivery comparison website.
For almost a decade ferguson creative has been responsible for the creation of marketing, promotional, packaging and environmental collateral for this award winning London based BBQ restaurant chain.
The Bryan Habana Foundation was established in 2015 and aims to channel the values and experiences Bryan Habana has learned through playing professional rugby to inspire the next generation of young leaders. For this reason he first developed the concept of Team Habana. Team Habana is a programme for aspiring young leaders aged 16 – 21 in deprived communities (UK & South Africa) in need of an opportunity to help them discover their leadership potential through the power of rugby. These young people are provided with a one year extraordinary experience of training, mentoring and skills development and return to their communities equipped to act as a beacon of hope to other young people by sharing their knowledge and experiences of Team Habana.
ferguson creative was commissioned to create the Year One impact report.
Lilian and Victor Hochhauser are the UKs’ most successful empressarios and promoters of Russian ballet and opera. So much so, both Lilian & Victor have recieved CBE's for services to the arts and cultural education.
For over a decade ferguson creative has created promotional materials and programmes for the Bolshoi Ballet, the Kirov Ballet & Opera, the Mariinsky Ballet & Opera, La Scala Ballet, Chinese State Ballet, Guangdong Acrobatic Troupe of China and Sylvie Guillem.
The Change Foundation's Impact Reports are a fantastic opportunity to share all the positive effects and individual stories that each of the programmes The Change Foundation run and support. This years was all about highlighting the incredibly successful relationships between mentors and mentees across various programmes.
SO31 sail makers (specialists in new sails, repairing sails, canvas and sail material products) decided they would sponsor a Diam 24 racing trimaran, one of the newest and exciting sailing classes in the Solent. Using the SO31 brand colours, the result is dynamic, bold & memorable.
#iwill is a national campaign that aims to make social action part of life for as many 10 to 20 year-olds as possible by the year 2020.
Commissioned by Step Up To Serve, the charity behind the campaign, ferguson creative was asked to design a fold out (A3 to A5) review document for 2017. The leaflet was previewed at an end of year launch/review at Buckingham Palace. The central panel (illustrating progress whilst also reminding us of the aims for 2020) was issued as an A2 poster.
The Change Foundation is a charity that “uses sport and dance to change the lives of young people”.
ferguson creative produced the original strategy (to move the focus of the charity away from just cricket) and was also part of the team responsible for the new name and primary identity. Since then ferguson creative have been commissioned to implement the new identity across multiple platforms, including web, programme and Impact Reports.
One Dance UK is the national body for dance in the UK, formed by the merger of Association of Dance of the African Diaspora (ADAD), Dance UK, National Dance Teachers Association (NDTA) and Youth Dance England.
ferguson creative were approached to design the promotional collateral for their first fundraising event ‘Together for Dance’
#iwill is a national campaign that aims to make social action part of life for as many 10 to 20 year-olds as possible by the year 2020.
Commissioned by Step Up To Serve, the charity behind the campaign, ferguson creative was asked to review the usability of the #iwillidentity and create visual collateral to support the campaigns first anniversary celebrations held at the indigo 02.
Commissioned by UKYouth, ferguson Creative worked along side the BPI, The Brit School, Global & The Lottery Fund to create a limited edition Champions Toolkit. 1000 Champions were chosen from around the UK to represent and promote the project aims of helping young people into music industry careers.
The Champions Toolkit was launched at the Brit Awards.
“Supporting young people to learn and succeed outside of the classroom”.
ferguson creative worked with UK Youth on the creation of a more cohesive and recognisable feel across all communication collateral including the development of a new identity & website. ferguson creative also worked on Impact Reports, marketing & promotional materials and office environment.
The Van RV-7 is a self build aircraft, and this one was made in the garden shed of an old friend, Colin Goodwin. After thousands of shed-man hours and over 11,000 hand done rivets it was eventually craned over his house to get it to the airfield for its final fit and paint job!
My brief was simple: colour - purple and orange, the aircraft registration - G-DMBO and to try and break up the boxy shape of the wings and stumpy fuselage (I used Spitfire profiles and Dumbo's ears as inspiration)... The whole build and paint process was highlighted in a series of articles, written by Colin, for PILOT Magazine.
ferguson creative was approached, via work being done with The Royal Ballet School, to create a new name, identity and website that would better link the individual specialist music and dance schools with potential pupils and the government grant aided student fees scheme
